the lab difference
Creative Lab is a full-service experiential production and event architecture firm with over 30 years of large-scale execution experience.
Creative Lab combines architectural design sophistication with operational discipline - integrating fabrication oversight, hospitality expertise, and budget accountability into a single unified process.
We operate as an integrated extension of your team aligning
with brand standards, compliance requirements, and measurable business objectives.
30+
years of experience
1K+
event activations
100M+
in projects nationwide
Trusted by brands & institutions where
visibility is high & expectations are higher.
some of our memorable projects.
FORMULA 1
THE CONCOURS CLUB
Effectively manage the sponsorship package for for all 5 years since F1 Miami inauguration in 2022.
THE NFL
COMMISSIONER'S SUPER BOWL PARTY
Produce the NFL's flagship Super Bowl event.
BROADWAY ACROSS AMERICA
JOHN LEGEND & TLC PERFORMANCE
Concept, design, and execute a fully integrated, four-day corporate event experience.
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led by Melissa Babil
Melissa Babil brings more than 25 years of leadership in
large-scale experiential production, shaping environments for
Fortune 500 companies, national sporting institutions, and globally recognized brands.
Her career has been defined by the orchestration of complex,
high-visibility productions where design sophistication and flawless execution must coexist seamlessly. Having led full operational divisions within nationally respected event production firms, she understands every layer of the process from architectural intent and fabrication to executive hospitality and live performance.
